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Melvita este o gama de produse cosmetice bio care tocmai s-a lansat in Romania pe 27 octombrie in Sensiblu Sun Plaza. Gama Melvita distribuita numai in farmaciile Sensiblu contine urmatoarele game de produse:Ape florale, Uleiuri vegetale si unt de Shea, Apicosma, Bio-excellence, Essential, Homme, Capiforce, Apele de toaleta, Sapunuri, Suplimente alimentare si Produsele stupului.

Iata mai jos mai multe detalii chiar de la Christian Ecker. Sabina: We welcome Melvita to Romania. Why now and why Romania?

Melvita is a French brand that was mainly distributed in France in the organic specialized stores during more than 25 years. Our strategy is now since 1 year to propose our exclusive certified products to new markets in Europe and overseas using a new concept of shops and corners.

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We decided to launch in Romania both because we found bio cosmetics brands right partner to help us and because we believe that Romanian customers are really close to our values. Christian Ecker: Melvita has been created by Bernard Chevilliat and his family in Note that the very first name of the brand was Melvitaflor adding the 3rd passion of his founders : the flowers.

Sabina: What is the difference between ecologic, biologic, natural and organic?

The widest selection of perfumes and cosmetics always at a great price.

We believe, as we are first consumers as well, that we need the best transparency on the products. Please note that fundamentally only plants and fruits can be organic farmed so far.

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All other chemicals are forbidden. That is why we can proudly say that our products do not contain problematic additives commonly used in the cosmetic industry PEG, PPG, phenoxyethanol, chlorephenesin, silicones, paraffins, parabens, aluminium chlorhydrate.

Sabina: How ecologic are your products? Which basically means at the end of the day less ingredients coming from heavy polluting production and more organic farmed ingredients. Which logically will conduct to more farmers moving bio cosmetics brands organic and which shall mean to have more preserved lands, animals and other human beings.

Concerning the question of ecology, we are simultaneously to the certified formulas acting at different levels : — The choice of the packaging, the selection of the plastics and the vegetable printing inks — The choice of the papers and cartons for our brochures — The choice of the materials in our stores or corners wood from organic certified forests, ecological paintings — Our factory based in South France is now becoming an incredible Bio cosmetics brands solar panels, Green Roof, rainwater containers, sun holes.

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For more info click here. Sabina: What are the benefits of using these products on a long term basis? Of course there are some natural ingredients that can be really active, that is why you need to be experienced and to make a lot of tests when you are producing natural cosmetics.

В результате его легкомыслия АНБ оказалось на пороге крупнейшего в истории краха, краха в сфере национальной безопасности Соединенных Штатов. - Коммандер, вы ни в чем не виноваты! - воскликнула .

During many years the technology of the labs has concentrated on synthetic molecules and derivates from petrol. We have always seen more benefits for humans and for nature to use natural ingredients. Some of these actives are well known in traditional medicine and have been objectivated during the years.

Some of these ingredients are new for cosmetics and have been tested more recently. Melvita as a laboratory is conducting more and more expensive efficiency tests to check our formulas and to prove that Organic Certified Cosmetics can be as efficient as conventional cosmetics.

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Sabina: In what conditions and for how bio cosmetics brands can you keep a Melvita product? There are brands that never pass their expiration date before they are used.

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Christian Ecker: Melvita products are developed in accordance with the European Cosmetic Directive that imposes 27 months of Expiration date closed packaging. And this is one of the interesting particularity of our brand : that is to say that we manage to have low preservative system and rather long Expiration date we have a few secrets for this! Please note that the European Cosmetic Directive imposes to put the Expiration Date only when you are under the 27 months.

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Sabina: Seeing how there has been a boom of similar products on our market, what should we take into consideration when acquiring such products in order to not be fooled by ghost-traders?

Christian Ecker: Personally I always choose my products with an official certification. And most of the Melvita employees do the same. Sabina: Why do non-ecological products still exist on our market? How long do you think it will be before ecological products take their place?

Christian Ecker: We would hope that only certified products can be proposed in all the distribution channels and that this becomes a general standard! Also we would imagine that all the companies are imposed to calculate their Carbon Footprint and to take some ecological actions to reduce or compensate this impact.

What is organic cosmetics ? by SO'BiO étic

We will be always optimistic to reach some higher percentages in the next years and this will probably be a necessity if we want to transmit a cleaner planet to our children. We are using natural coloring and pigments or using the natural color of some of our plant extracts.

MioBio | Cosmetice Organice

Sabina: At this time, the credibility for such products is relatively low. But we fight every day to prove the contrary! Christian Ecker: We have yet to set our plan in motion, but we try to be bio cosmetics brands example with our products to propose women attractive and safe Organic Cosmetics. Also we know that pedagogy and learning are very important, that is why we communicate a lot and very transparently with our consumers and professional partners packaging, brochures, in-store material, trainings, social network media.

Sabina: Tell me one strong argument for which a casual Romanian women, used to buying international products, would switch to Melvita.

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Christian Ecker: Try the Melvita touch! Sophisticated and attractive textures made by French Organic Cosmetics pioneer.

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Do you have any plans in this area? What are they? Our clients like to communicate with us and with our stores. The Melvita community is expanding every day and our plan is to organize simple and efficient actions around the brand and our stores in all the countries Bio basket deliveries, Botanical visits, Expert conferences, electrical bicycle tour, etc Multumesc GMP PR pentru oportunitate si domnului Chrstian Ecker pentru amabilitatea de a raspunde atat de detaliat intrebarilor mele.

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